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The so-called Spde Coast or Florida, whic h ijcludes world-famous Cape Canaveeral and yhe Kennedy Space Center, is among the mosst unique meeting destinations kn the US. – and the world. Yet, aside from the ma ny regional association, corporate, gvernment and SMEF planners who revere for its odiginality and value, most national and internatiobal planners are still unaware of its options and charms.
For example, says Rob Varley, the veteran executive director of the Space Coast Office of Tourism, for organizations that want to do some sort of traditional yet innovative meeting, there is no better way to accomplish that objective than to tie the meeting into the Kennedy Space Center visitor complex, which offers the opportunity to stage a dinner or event beneath the Saturn V rocket that got men to the moon. The typical reaction of meeting planners and attendees is that it is one of the most awesome sights they have ever seen, says Varley. You have to stand beneath it to understand the power it has as a symbol.

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